We market your brand to boost discoverability, strengthen credibility, and drive revenue
Get Known For Your Specific Thing
The more people (and LLMs) find and interact with your business, experience your brand, hear your ideas and opinions, and connect your name with the thing you do best, the more momentum builds. When you’re known and trusted, your brand gets sticky — it gets remembered, cited, and recommended.
Clarifying your one core focus — the association you want to own
You want people to hear your name and just know what your thing is — to automatically associate your big idea or core focus with your business — because when that happens, magic happens.
When every bio, description, summary, headline, graphic, marketing asset, and piece of content aligns with the one thing you want your business known for, the connection becomes obvious.
- People know exactly when to think of, buy from, hire, or refer you.
- Search engines know exactly when to surface your brand in search results or AI answers.
- LLMs know exactly when to cite your website and recommend your business.
We want that for you, too! And we make that association crystal-clear with content marketing and marketing design that solidifies and reinforces your reputation.
We help your brand gain traction, build momentum, and own your thing by making sure your brand voice, visuals, vibe, message, and content are accurate and consistent across your website, profiles, communication channels, partnerships, and marketing materials.
Creating brand awareness that turns into interest and attention
Once people know what your thing is, you’ve got to give them reasons to care, pay attention, and stick around for more, because no one can hire you, buy from you, learn from you, or subscribe to your email list (so they can hire or buy from you later) if they don’t know you exist!
You’ve got to get the right people to realize you’re for them, and that’s where we come in!
We turn your expertise, ideas, opinions, experiences, brand messaging, and stories into marketing content that sounds like you, feels relatable and relevant, and makes your brand memorable. The goal is to increase brand awareness and capitalize on it — to help new people find your business and get them interested in what you’re up to.
That’s how visibility becomes interest and attention!
- Someone finds an article and reads another and another…
- A social media post, video, carousel, or story makes them connect with you…
- A podcast guest appearance gets them curious enough to look you up…
- A useful resource gets shared with a colleague who joins your email list…
Basically, we create that whole “Your name just keeps popping up” situation that happens when your ideas start sticking, your brand has undeniable credibility, and more of the right people want to stay connected and learn more.
Turning brand attention into clients, customers, and opportunities
Getting attention feels pretty great. Turning it into revenue, moolah, dinero, coin, dough, green, scratch, bank, and good old cash in your pocket feels sooooo much better!
But you can’t go from “Hey, nice to meet you” right to “Let’s jump into bed!” At least, that’s not how we do things! Interested people who aren’t ready buy need a clear next step — somewhere to go that provides value and moves them closer to that buying decision.
Those marketing destinations are what we create:
- Sales pages or landing pages
- Invitations to subscribe to your email list
- Articles or scripts for videos and podcast episodes
- Trainings, courses, or webinars
- Lead magnets, information packets, or whitepapers
- Case studies and customer stories
- Presentation decks and capabilities decks
Their entire purpose is to support your revenue-generating offers. And because all that marketing content reinforces your brand reputation, every effort markets what you sell today while making your brand stronger, more familiar, and more valuable over time.
Even better? The impact compounds: As more people enter your brand world, more of the right people convert — and that is a glorious thing!
"In 30 years of high tech marketing and product management, across major industry players, there are a handful of people that jump to mind if my business life depended on getting brand right. Jennifer Bourn is the opposable thumb that drives them all.
Jen says is every bit a fractional CMO — bringing a different perspective to your business, your market, and YOU as a business leader through brand, go-to-market expertise, SEO/AEO, and even product design and user experience. That breadth has been crucial to my work on project after project…"
Steve Hanson, Director of Product Management
Marketing A Brand With Five Types Of Content
Our content marketing and brand marketing services help your business get in front of more people, capture the attention of the right people, create interest, and provide reasons to stay connected until they’re ready to buy.
Content marketing strategy services
Random acts of content creation are exhausting, and publishing just to stay visible wastes time, money, and good ideas. That’s why we plan your content marketing strategy in 90-day sprints. We figure out what content needs to exist, why it needs to be created, where it needs to live, and what job it needs to do.
That means connecting your content to the one core focus you want your brand known for, the offers and priorities driving the business, the questions and topics future buyers care about, and the source material search engines, AI tools, and LLMs need to understand your expertise and know when to surface your brand.
The payoff is a clear, focused plan for what to create over the next 90 days, where it should show up, and how each piece supports your brand awareness, visibility, pipeline, and revenue goals.
Content marketing strategy can include:
- Defining your brand marketing goals, priorities, and themes
- Researching the competitive landscape and topic, question, keyword, search intent, and AI visibility opportunities
- Planning the marketing content for your website and third-party platforms, like your Google Business Profile and social media accounts
- Connecting your marketing content to your offers, buyer needs, sales priorities, and specific calls-to-action
- Creating editorial calendars and publishing schedules
- Outlining opportunities to repurpose and redistribute high-value content
Content writing services
Writing marketing content for your own business can be brutal. You can be ridiculously smart, know your subject inside and out, and have decades of experience to draw from, then suddenly have no clue what to say. The pressure to sound smart, provide value, promote your business and offers, sound unique to you, and stay on brand all at the same time can make it feel daunting.
Good thing we absolutely, completely love it and could do this all day!
We dig into what’s happening in your business and what’s in your head — the ideas, opinions, experiences, and stories — then turn them into strategic content assets that sound like you at your best. Like you when you’re totally locked in, on your game, feeling amazing, and in the flow.
You get content that builds your brand, supports your offers, and gives search engines, AI tools, and future buyers more opportunities to discover your business, connect with your message, and decide they like and trust you.
Content writing services can include:
- Writing articles, opinion pieces, and blog posts
- Writing podcast, long-form video, and short-form video scripts
- Writing social media posts: reels, stories, shorts, text posts, graphics, and carousels
- Ghostwriting for founders, executives, and subject matter experts
- Repurposing, remixing, and syndicating content to expand distribution
- Publishing or scheduling the final, approved content
- Creating and growing an evergreen content bank
Marketing materials and content design services
Creating great marketing content needs to be packaged and presented in a way that is unignorable and unmistakably you. What your brand puts out into the world must be different. It can’t look like everyone else, and that means the generic graphics AI spits out isn’t going to cut it.
That’s where having a branding agency as your creative partner really comes in handy!
We put your visual brand identity to work, acting as your creative director and production team. We design the marketing materials and content assets you need to differentiate your brand and market and sell your products, services, memberships, courses, events, or programs. And we’re dang good at it, so there’s no more crossing your fingers and hoping it gets done right.
Whether you need a single brochure, an entire event package, or ongoing social media support, we give your marketing the professional polish it needs to get noticed, remembered, saved, shared, clicked, picked up, or passed around.
Marketing materials and content design services can include:
- Designing social media graphics, cover images, and carousels
- Writing and designing brochures, flyers, sell sheets, and direct mail
- Creating reports, guides, workbooks, and whitepapers
- Designing event materials, signage, programs, and marketing materials
- Creating presentation decks and webinar materials
- Designing trade show booths, vertical banners, and handouts
- Building web pages, sales pages, and landing pages
- Producing company swag — stickers, t-shirts, totes, hats, etc.
Case study writing and design services
Grab your hot buttery popcorn and pull up a seat because people love stories, and your happiest clients and most successful projects can do a whole lot of selling for you when their stories are told well and paired with strategic testimonials!
We turn project wins, client experiences, challenges overcome, and end results into compelling case studies that help future buyers see themselves in the stories, trust that you can help them, and believe that choosing you is the best choice.
The more your case studies answer the questions buyers are already asking in their heads, the less heavy lifting your sales conversations have to do and the faster deals close. This is how you get prospective clients and customers showing up informed, confident, ready to get started, and already leaning toward a big fat yes.
Case study writing and design services can include:
- Hosting internal stakeholder and client/customer interviews
- Securing strategic client testimonials
- Developing the story angle and narrative
- Writing long-form case studies and mini customer stories
- Creating the graphics and visual assets
- Publishing the case study on your website
- Designing a PDF version for sales enablement
- Writing marketing copy to promote your case study
Lead magnet strategy and production services
Freebies show people you know what you’re talking about. They can be helpful and valuable, but too often they leave people thinking, “That was nice” or “Great, now I can do it myself,” when you need them thinking, “I need to hire them/buy this right now.”
You need future buyers to see your offers as must-haves, not nice-to-haves.
We create lead magnets that give people that Baskin-Robbins pink-spoon sample of your expertise, move them closer to solving their problem or reaching their end goal, and position your offer as the logical next step. They help qualify future buyers and nudge them closer to yes without wasting their time or making the experience feel gross or pushy.
And sometimes, a free lead magnet isn’t the answer. For a high-ticket offer, a low-ticket tripwire can act as a lead magnet, proving buying intent and showing you who’s able and willing to reach for their wallet.
Lead magnet strategy and production services can include:
- Dialing in the topic, concept, angle, and format
- Aligning the lead magnet with your audience and offer
- Hosting subject matter expert interviews
- Pulling gold nuggets from existing materials and sales assets
- Researching the topic to flesh out the material
- Writing, editing, designing, and producing the final asset
- Copywriting for an opt-in page, pitch, and social media marketing
“Working with Jennifer has been one of the smartest decisions I’ve made in my business. I’ve worked with a lot of brand strategists and graphic designers. Bar none, this has been and continues to be an exceptional team with exceptional ideas, creativity and performance — and it’s a pure joy to work with them. We’ve landed major corporate partners, corporate sponsors, leading speakers, and amazing attendee registrations all in the first year. Thank you, I couldn’t have done it without you!”
Angelique Rewers, Founder, CEO, Business Leader
Put Our Creative Pros In Your Back Pocket
Need one thing? A whole bunch of things? Ongoing help with all the things? We’re flexible! Partner with us for one project, bundle up a package, or keep us in your back pocket as your secret weapon quarter after quarter.
If you're in, we're in. Choose your adventure:
Do a single project
You need one specific thing and want it handled, done right, and off your to-do list.
Trust us. We’re just as happy jumping into one focused creative project as we are tackling a big, flashy, complex, multi-faceted engagement.
We love small, fun projects with a clear finish line.
There’s something deeply satisfying about getting sh!t done, checking it off the list, shipping the final deliverables, and invoicing for a job well done. Whether you need a brochure, a lead magnet, a case study, a sales page, a direct mail piece, or just your content marketing strategy mapped out, we can't wait to get started!
Snag a package
You have a bigger list of needs and want to package the work into one defined scope.
When you need a larger scope of creative work, bundling it into one engagement just makes sense.
We reserve space for you in our schedule, manage every creative and technical detail of your projects, and take care of everything from start to finish, so each asset we create is done right and done on time. We've got your back, so you can focus on other things!
Plus, bundling services means you get better pricing than you do when hiring us for one creative project at a time. And who doesn't want that!
Start a partnership
You want ongoing support to keep your marketing moving without long-term lock-in.
A monthly or quarterly retainer gives you a creative partner to tap in anytime. We learn your brand, make you our top priority, work fast, and keep your content marketing going, so you don't have to worry about it!
No lock-in or long-term commitment required!
We prove our value and earn your continued business week after week. And once you know what it feels like to have us in your back pocket, jumping in, getting things done, and making you look amazing, you won't ever consider working with anyone else!
Content Marketing And Brand Marketing Support That Fits Your Business
We’re pretty sure we’ve made our point by now. We know brands, we know content marketing, copywriting, content writing, design, and how search engine optimization and AI visibility factor in. We also know how to get great creative work out the door.
We want to be your brand marketing partner!
If you need content marketing and marketing design support, we’re the creative partner you’ve been looking for. And if we need to back it up a bit and define your brand or build your brand through it’s website, copy, and pre-sales content first, we’ve got you there, too!
- No fake hype. (Ew!)
- No manufactured scarcity. (Ick!)
- No gross, high-pressure sales tactics. (Barf!)
We believe in honesty and transparency, doing great work we’re proud of, and partnering with clients we love working with. We only accept new clients and new projects when we’re 100% confident the fit is perfect, and we can knock it out of the park…
And we’re talking a fit that feels as amazing as watching a splash-hit homer sail out of Oracle Park, over Willie Mays Wall, into McCovey Cove. It’s as simple as that.
Some clients know in their gut that we’re it for them and jump in with both feet. Others start with one small project, test the waters, see how well we work together, and confirm we can back up every claim we make on this website before making a bigger commitment.
We walk our talk and deliver on our promises, so whatever works for you, works for us.
Our goal is to build relationships with clients who are as excited to work with us as we are to work with them — and if that’s you, we should talk!
Let's Amp Up Your Brand Marketing!
Let's talk about your brand and business, where you’re at, where you want to be, and how we can help bridge the gap with content marketing. We’ll talk budget, scope, and timelines because those details shape our recommendations, and we’ll always give you options that make sense for your business.